Archive for Internet Marketing & SEO
SEO Companies Michigan
Discussing SEO with clients is no easy task but educating them about what is required to get them rankings is extremely important in order to set the right expectations. Individuals working with SEO companies in Michigan must understand how Google and other search engines crawl, index and rank websites to be able to educate the client accordingly.
It is hard to know how difficult achieving rankings with a new search engine optimization project will be because so many factors play into it and Google is always adjusting its algorithm. By understanding search engines you can help clients understand how difficult job it is for SEO companies in Michigan at times. Below is the anatomy of a search engine Continue reading “SEO Companies Michigan” »
Michigan Web Design & Optimization
A lot goes into Michigan web design & optimization to prepare for high page rankings with Google. Optimization is for getting your website found on search engines, while web design if for branding and conversion. We often receive questions on how Google actually “indexes” a page. Below are a few key points:
What Goes Into Michigan Web Design & Optimization?
- More than 1 million computing hours have gone into preparing Google’s index
- More than 1 billion searches are performed on Google every day
- More than 1,000 man years have been spent on developing Google’s algorithm
- Google’s Caffeine index contains over 100 million gigabytes
- In July of 2008 Google processed 1 trillion (1,000,000,000,000) unique URLs. What does that equate to: That is the equivalent of, “fully exploring every intersection of every road in the United States. Except it’d be a map about 50,000 times as big as the U.S., with 50,000 times as many roads and intersections.” Google computes this every day.
- Google’s database of indexed pages is 5 million terabytes – A stack of DVDs holding Google’s index would be as tall as 3,192 Empire State buildings. Continue reading “Michigan Web Design & Optimization” »
How to Determine Affordable Web Design Prices in Michigan
When determining affordable web design prices in Michigan a business owner needs to determine the purpose of the website. It would be wise to meet with a Michigan web designer that knows what the intended result will be in the end. Website owners can be surprised how web design prices in Michigan can be all over the map.
Michigan Web Design Budget Categories:
- Comprehensive Online Brochure. A “static” website or a site that doesn’t contain any video or animated content can be created for under $1,200. Their primary use is to give a site visitor more information about the company. Traffic to the site is mainly brought in by having the web address prominently featured on print media or by directing someone to the site through word of mouth as opposed to search engines.
- Search Engine Optimized Lead Generator.
- Local SEO Campaigns. Local Michigan businesses utilize this as a powerful tool for generating leads. Local lead generating websites can cost anywhere from $1,500-$5,000 to create. Generally, they have a monthly budget assigned to them based on how aggressive a client wants to achieve high search engine rankings. Since creating optimized content and link building is key for generating leads budgets are mainly used for writing keyword-ed content and blog posting.
- National SEO Campaigns. Budgets for businesses looking for national exposure can vary based on how competitive the industry is. Proposals are developed after keywords have been researched to determine the level of competition.
- Flash Animated Novelty. Businesses that already have a fair amount of traffic often elect to create websites having Flash animated content and movement. Flash website owners mainly use websites like these to “wow” their clients so budgets can vary. Animated content is usually more expensive and have the added risk of not being found by search engines.
- Online Store or Application. Functionality mainly dictates the investment in a website like this. Custom programming such as shipping and the amount of products will determine the proper budget.
Business Websites Should Pay for Themselves
Upon further investigation, businesses find they can get a website created on any budget, but it might not fulfill their needs. An investment in a website should really pay for itself and give you an ROI of epic proportions year after year.
To Learn More About Affordable Web Design Prices in Michigan, Call 586.350.3444 Today!
Why Your Website Is Not Found on Google
Being found within Google is critical for obtaining new client leads and local business. When a website is created, a business owner has no idea whether or not his web designer knows how to get him found on search engines. There are many award-winning web designers out there that can design beautiful websites. Sadly, most of them will never be found due to little knowledge of current seo practices. A work of art that provides zero return isn’t rewarding for business owners. Small companies want to know what the return-on-investment is for anything they do. Is branding and presentation important…absolutely, but if you decided to build a beautiful mansion out in the desert, you might not have a lot of house parties.
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Hire a Michigan SEO Expert
When you are looking to create or redesign a website, it is important to determine an SEO strategy. Should you hire a Michigan SEO expert, or should you do it yourself? Oakland County small businesses can spend a lot of time asking themselves that question. If your strategy is to do it yourself, precious time could be wasted implementing an SEO technique that can take months to see results. If you decide on a Michigan SEO expert, you are doing what’s best for your small business. You can skip all of the headaches associated with keyword research and link building. This process can be tedious, but it doesn’t have to be with an experienced professional.
Generate Leads with Michigan Website SEO
Small businesses are looking for a michigan website seo service to get their website found among all the local competition. Local companies need a way to generate website leads while they sleep. By having a high quality search engine optimized website, you can avoid the hassle of wondering if your investment is paying off.
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